Eleven Society – Tribe Partnership announcement. Fitness challenges launch with 3 NFL players


FOR IMMEDIATE RELEASE: October 28th 2017

Eleven Society – Tribe Partnership announcement. Fitness challenges launch with 3 NFL players
Alt: NFL Players Corey Liuget, Jahleel Addae and CJ Anderson Launch Fitness Challenge with Tribe
Tribe is a platform for sports & fitness influencers to run challenges and hyper-engage their fans. 

Mountain View, CA: On October 28th, Tribe and Eleven Society announce a partnership agreement aimed at increasing fan engagement of the NFL & MLB players in Eleven Society’s roster & network using the Tribe engagement platform.

The partnership is launching with some heavy-weights like NFL players like Corey Liuget and Jahleel Addae of the Los Angeles Chargers and CJ Anderson of the Denver Broncos who are running 14- day unity challenges, asking their fans to come and work out together to promote being healthy & fit as a better way of living.

“Our players are always looking for more ways to engage with fans off the field. The Tribe platform provides unique capabilities in this regard allowing players to run fitness challenges, create and tell their stories their way and the ability to chat live with their fans.”, said Jarred Fayson, co-founder of Eleven society. “The Tribe team & platform promises to help our players bridge the divide between sports and technology seamlessly, offering them the tools and capabilities to engage their fans more deeply, build stronger loyalty and interact with them in new manners than ever before.”, said Andre Caldwell, CEO & co-founder of Eleven society.

“The Tribe platform provides unique capabilities for any influencer with a significant following in the sports, fitness or nutrition domains. Our product experience is centered around the influencer, allowing them to hyper-engage their followers with premium and exclusive content. Fans love it as they gain more insight into the lives of their favorite people and get plenty of opportunities to interact with them including chatting with them live, direct and unfiltered. The exclusive schwag and experiences they can get access to is every fan’s dream.”, says Gaurav Mathur, the CEO and co-founder of Tribe.

About Tribe: Tribe is a brand name of Electric Sheep Inc. It’s CEO & co-founder is Gaurav Mathur, a serial entrepreneur who started his first company 3LM, which helped create one of the first enterprise platforms for Android and later sold it to Motorola/Google. Before that he worked at Google during Android’s early days and helped usher in the current wave of mobile. Deepak Ramachandran is the CTO and co-founder with a PhD and an extensive background in machine learning & natural language processing. Before Tribe, Deepak spent his career tackling hard problems in this space at the research labs of Nuance and Honda Research. They are joined by CMO and co-founder Murray Newlands who is also a serial entrepreneur with 2 startups under his belt, an author and a writer for Forbes & Entrepreneur while also holding a law degree. They are also joined by Alix Turoff who is a certified dietitian & trainer and serves as their Chief Nutrition & Fitness executive.

About Eleven Society: The founders of Eleven Society Andre Caldwell (CEO) and Jarred Fayson (VP Marketing) are both NFL veterans and bring over 25 years of combined experience in professional football. The team at Eleven Society uses personal experiences and practical understanding to support their clients and their initiatives from a personal and professional perspective. Andre’s proven history of success, from records and awards at the University of Florida to his Super Bowl 50 Championship, show his dedication on the field, while the relationships he’s built with corporate sponsors/vendors, show his business savvy. Andre brings his previous experience and current connections to accelerate the personal and professional careers of our clients. Jarred provides a unique blend of marketing and sales experience with a background in professional sports. Jarred spent 5 years playing professional football and won a National Championship with the Florida Gators.

Download the app by using this link and join us on your fitness journey by taking a fitness challenge from your favorite celebrities, influencers or NFL Players.


Contact Name: Murray Newlands
Organization Electric Sheep
Phone Number 415 205 7278
Email: press@tribe.fit

Contact Name: Jarred Fayson
Organization The Elevent Society
Phone Number 636 385 4261
Email: fayson@the11society.com


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